WHERE DOES EAT THE FROG COME FROM?
Our quirky name, inspired by a quote that Mark Twain made famous, refers to tackling the hardest things in life. For many people - that's fitness.
As a professional athlete, Bryan Clay approached each day with a champion mindset. Simply put, he had to "Eat The Frog"! No matter what his training had in store for him, he had to attack it head on.
We've adopted the same champion mindset. We attack whatever life has in store for us with 110% effort. We don't push it off, or shy away from it. To become the most excellent version of ourselves; we work hard, never give up, we Eat The Frog!